1) Watch the “Smoking Kid” Campaign Video

2) Listen to this podcast that interviews Catalyst author Jonah Berger. Take notes! The main takeaway is the acronym REDUCE. You can listen to the podcast several ways. Here’s the Apple Link, here’s the Spotify Link, and here’s the link to the Episode’s Web Page . The podcast is about 45 mins, it’s recommended to listen at a faster speed (e.g., 1.5x speed) if that works for you!

3) Look at the supplemental Catalyst one pager. Use your notes and the one-pager to describe examples of how you would use each tool from REDUCE in a campaign for your Passion Project. Think of at least one item per tool (so 5 items: Reactance, Endowment, Distance, Uncertainty, Corroborating Evidence). Submit as a document or PDF!