History and background on the selected Campaign The five players of advertising: (1) the advertiser, (2) the advertising agency, (3) the media, (4) the vendor, and (5) the audience Related social, ethical, and legal issues that affected the Campaign Use of the four tools of marketing: (1) Product, (2) Distribution, (3) Price and (4) Communication The role of Public Relations in the Campaign Use of different advertising media The structure of their (IMC) integrated marketing communication plan