Your CEO regards competitor analysis as very important and the company regularly produces internal reports on the companies regarded as key competitors. He passes you in the corridor one day and observes “Boohoo is nearly as big as us in terms of their market cap and they have a high PE ratio – maybe we need to keep a very close eye on them!” Write a report for the CEO comparing the broad financial strengths and weaknesses of BooHoo as a competitor with those of Asos. You should focus on the financial performance and position of the companies , as well as a brief comment on the stock market’s view of both. Given the current circumstances of Covid-19, the CEO is particularly interested in how the two companies compare in terms of financial performance, financial stability and job security postCovid-19. Required Write the requested report comparing the financial performance and position of both companies as well as commenting on their future sustainability. Ensure that you make clear conclusions. Note that your CEO is a busy executive with a strong marketing background but has limited experience of accounting.