Write a paper on the Marketing Plan, determine the types of products your business will sell. Since this is a restaurant, you’ll be providing some type of food. Explain why your products provide value and why customers will buy your products instead of someone else’s. Next, include what combination of pricing strategies you’ll use, and explain where your products will be sold. You might be selling in a stand-alone restaurant, but it’s also possible you’ll open your business in a mall food court, or perhaps you’ll run a food truck. Finally, explain what promotion and advertising strategies your business will use. You could create TV or radio ads, use some form of internet advertising like Google or Facebook, or perhaps you can think of something even more creative.
In the Management Overview, indicate who the company’s owners are. It might just be you, or perhaps you have some partners. Then give a brief explanation of the experience the owners and managers have. (For the sake of this assignment, feel free to invent some fictional experience for yourself.)