As we learned in “The Craving Brain,” “Cravings are what drive habits. And figuring out how to spark a craving makes creating a new habit easier” (Duhigg 59). In other words, this is how new habits are created:Find a simple and obvious cueClearly define the rewardsCultivate a craving that drives the routineDuhigg examines how marketing executives use this information to persuade consumers to purchase their products. For example, the craving for a tingling sensation after brushing one’s teeth led millions of people to buy Pepsodent toothpaste and the craving for a fresh scent after cleaning one’s house made Febreze a popular product.(see the rest of instructions attached)