1- My product or service is: Pimple popping office
2- Why? to help people with acne or pimple obstruction
3- Go to the Neilsen – My Best Segments site.
(http://www.claritas.com/MyBestSegments/Default.jsp). This tool will help you determine
which demographic profile best represents the best target market(s). Start by locating
the most appropriate zip codes based on the following items:
• Age
• Income
• Education
• Ethnic diversity
• Home ownership
• What other demographic criteria do you think would be an appropriate
consideration for your offering?

4- Explain why you chose this area/location. Your goal is to create an analysis that shows
your understanding of market segments and targets. Your research report should identify
your product, your anticipated market segment, ai1d the area(s) in Connecticut that would
most likely purchase your product … and why.

In your analysis, you may find segments that overlap in one or more locations, so you want to
consider the entire picture for each area-then make the best choice. Focus on the justification for the match between your product and selected targets.