Presenting the questions below also for clarity: Questions 1. What role should ethics play in the writing of a proposal such as this? Did the PEO do the ethical thing for David? How much money should the PEO have tried to make? What would you have done if you were part of management at the PEO? 2. From a deontological (duty) perspective and a teleological (consequences) perspective, how would you describe the ethics of the PEO? 3. Based on what the PEO did for David, how would you evaluate the PEO on the ethical principles of respect, service, justice, honesty, and community? 4. How would you assess the ethics of the PEO if you were David? If you were among the PEO management? If you were the salesperson? If you were a member of the printing community? 5. Have you any personal experiences which may give you a different perspective on the situation described in the case-study?