WHAT QUALITIES DOES ELON MUSK POSSESS AS A LEADER/ENTREPRENEUR AND HOW AND WHY THESE WERE VITAL TO HIS OR HER SUCCESS IN THE BUSINESS; DID HE OR SHE EXPERIENCE SETBACKS IN STARTING THE BUSINESS AND HOW THEY WERE OVERCOME-THE DEVELOPMENT OF THE PRODUCT AND COMPANY – THE BUSINESS SECTOR IN WHICH THE BUSINESS OPERATES – LOTS OF SPECIFIC DETAILS ABOUT THE BUSINESS AND THE PRODUCT – HOW THE ENTREPRENEUR OBTAINED CAPITAL TO FINANCE THE BUSINESS – THE MAJOR GOODS AND/OR SERVICES PRODUCED BY THE BUSINESS – WHERE DOES THE BUSINESS OPERATE – WHAT ARE THE MARKETING (ADVERTISING) STRATEGIES OF THE BUSINESS – ANALYZE THE FISCAL COMPONENTS OF THE BUSINESS – HOW HAS THE BUSINESS EVOLVED OVER THE YEARS