After reading Case Study The Eyes Over the Ball Alignment Putting System-1.pdf ,
answer the following questions utilizing the concepts and theories covered in the chapters. You will need to write 3-5 pages (APA style) not including references. You can employ outside resource. Don’t forget to cite.

What market segment or segments of golfers are most likely to buy Bob’s product?
Did the lack of an endorsement by professional golfer seriously hinder the marketing of this product? Why? If you were Bob, who would utilize to endorse your product. Justify your answer.
Can you identify any other means of distribution, other than those mentioned in the case? Which could be used to get the product to consumers? Why? Justify your selection.
Did Bob make a serious mistake by deciding to market the product on his own rather than use a well-known golf equipment company? Why? Justify your selection.
What type of retail outlets are best suited for Bob’s product? Why?