The company to analyze is Crocs. You will analyze the macro, industry, and internal environments of this firm. Please answer the following questions: · What are the opportunities and threats emerging in the external environment? · Do a macro-environmental analysis and an industry analysis (using Porter’s 5 force framework) to identify the threats and opportunities facing the firm/unit. · What are the core resources and capabilities that enable the firm/unit to gain competitive advantage? What resources and capabilities are missing or weak? To analyze the firm/unit’s business strategy, you will: · Identify the competitive advantage being sought by the firm/unit – is it seeking a cost advantage, a differentiation advantage, or both? · Identify the scope of the firm – over what product, market, and/or geographic scope is competitive advantage being sought? · Identify the mix of functional activities in the Value Chain that the firm/unit is employing to achieve the competitive advantage – what primary activities and what secondary activities in the value chain are being targeted to reduce costs and/or increase willingness to pay?