What are some situations that would make a different environment the most important? Share & justify your opinions in a 1-2 page, double space paper with sources.  2. Marketers use segmentation bases, or variables, which are characteristics of individuals, groups, or organizations, to divide a total market into segments. Review the five general segmentation bases in chapter eight of our text. Then describe what base or bases your employer uses to segment its market.  ALSO, what positioning base(s) does your company use compared to its primary competitors?