First, read Peters’ article and follow through with his suggestions on developing your personal brand content. In brief, Peters identifies 5 key questions (and I added an additional question) that you should try to answer and write down when beginning to think about the content of your personal brand: What makes you different? What′s the pitch for you? What′s the real power of you? What′s loyalty to you? What′s the future of you? What do you want society to know about you? Second – talk with your friends and family (or the people that know you best) and ask them to describe you, your reputation, and what they see as your strengths (and perhaps even your weaknesses). Be open-minded and patient and you may learn much about yourself through this process! The perspective of others may help you identify personal characteristics of which you were not even aware. Third, write down your answers to each of these six questions as well as the remarks made by others on a separate document. Be as detailed and desсrіptive as possible when answering each question for your answers will serve as the basis for putting together your Brand “Me!” Project. Make sure your name, assignment title, and date are at the top of your answer sheet and submit your answers (as text, or as an MS Word or compatible document – DO NOT SUBMIT A PDF) via Blackboard using the appropriate assignment submission link. Write your answers in complete and full sentences.