Your CEO has decided that the time has come to focus on entering/expanding your target company(Toyota) into your target country(Germany).
***Revisit Chapters 6 & 10. Pay special attention to Exhibits 10.4 and 10.5.***
Pick three options for your company. Make sure the options are practical for your company.
Evaluate the pros and cons of each alternative. Consider:
resources available and needed (human, financing, operational (manufacturing, distribution, transportation, retail)
first-mover v. late-mover advantage and competition
horizontal v. vertical FDI
benefits and risks of each
Make recommendations to your CEO, including your reasons why.
You will be graded on whether you go into depth and critically analyze each alternative, as well as, the quality of your rationale for your recommendation. Convince your CEO as to what you believe to be the proper course of action for your company.