topic:
Valvoline motor oil in the Middle East and Africa,
valvoline global operations was acquired by Aramco in 2023 or 2024 (please check) and that is the product that I would like this presentation to be about
You are kindly requested to work individually on the following assignment for the time horizon Y2025-Y2027.
The expectation is that you develop your assignment based on publicly available data.
1. Choose a sector and a business of interest, set and describe the market frame.
2. Describe the main market characteristics (potential, penetration, blue/red ocean type) and argue about the appropriate
approach (product/sales/customer centricity) for the period of reference.
3. Specify how you would like to address this market, as a newco or as an existing enterprise/brand, and if existing please
4. specify the brand name / product range you want to build a marketing plan for.
Set a target market share / sales performance for Y2025-Y2027.
5. Develop for the product/product range of this company the recommendation to develop the STP paradigm.
6. Illustrate how the STP paradigm can be executed through appropriate value proposition design, and branding policy.
7. Illustrate how the STP paradigm can be executed through appropriate go-to-market / distribution decisions
8. 9. Illustrate the main components of the pricing strategy.
Specify the main budget chapters for your marketing pan
10. Provide your targets of marketing performance through an appropriate set of KPIs
Specify the references, data sources, and information processing technologies (e.g. AI-powered solutions) used to develop
your proposal.
2
SCORING PROCEDURE
1. 2. Coverage of the assignment topics
Fit of the proposal with the contents, frameworks, tools discussed in class (only slides used by the
professor in class)
3. Coherence of the analysis
4. Feasibility of the prescriptions
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