When working for the case write-up, assume that you are a marketing manager who has been given
responsibility for the situation and decision making as described in the case. Case notes must be 500
words or longer. Please make sure to write in full sentences and paragraphs.

Answer the following questions: comment on the factors leading to the success of the element. include hondas platform strategy as well as any other aspects of the new products process that you feel are relevant. in your answer try also to work out what the product innovation charter (PIC) might have been for the element. what tangible benefits resulted for bringing in the voice of the customer? what could be learned from this case for firms in industries other than automobile manufacture?