You are to assume the role of a Hospitality Consultant undertaking a strategic analysis of an institution, company or enterprise of your choice that is operating in the hospitality industry. Chosen company is Travelodge Hotels UK Assessment Questions: You must answer all the questions in this section: 1.Critically analyse the most appropriate factors to implement a chosen strategy. (30 marks) 2.Research about creative business strategies for your chosen organisation’s future strategy selection to be competitive in the hospitality industry. (30 marks) 3.Analyse and evaluate the different performance metrics (critical success factors, key performance indicators and the balance scorecard. ( 30 marks)