Press Release: You can imagine that you are writing a blog post about the academic article, for an audience of general readers. For examples, search academic press release, [your field] book reviews, or [your field] journalism. Executive Summary: You can imagine that a co-worker or supervisor needs to understand the details of the articles argument and your job is to do the legwork and present them with those details. For examples, search executive summary or management summary. Conference Paper: You can imagine that you are a member of the research team that produced the article, and youve taken on the task of condensing and simplifying the piece in order to present it at a conference to an audience of people who are not experts in your field. For examples, search academic conference paper or research presentation (due to the constraints of the assignment, focus on examples of a written paper that is intended to be read, rather than visual presentations or round-tables).