Here is what is need : Assuming the role of advisor to Vendros, you have been hired because of your reputation and expertise in assisting clients in achieving win-win outcomes in negotiations that appear to be deadlocked. You have been hired to prepare a report to your client to guide their actions in the next phase of resolving the conflicts between the parties. Your report must include: 1. Identify the principal and agents for the upcoming negotiation (10) 2. For each major content issue describe the position each side taking to each of the issues (15) 3. What are the underlying interests for each side for each issue (15)? 4. Based on the information provided identify and describe Vendros’ BATNA in this situation and the implications for Vendros in their negotiation with the Netcom (10) 5. Identify and describe two cultural issues impacting this negotiation (10) 6. Identify and provide rationale for two channels of persuasion Vendros should focus on in this negotiation (10) 7. Given the details of the situation, use the relevant best negotiations practices to provide 4 recommendations for your client. (10)