What was the Method’s original mission/goal?• What is cradle-to-cradle certification? What benefit would this provide a company and, in youropinion, how could a company capitalize on these benefits?• How do you think Method’s company culture helped facilitate its growth and success? Give twoexamples from the case.• What are some of the examples of Method following its mission, vision, and values overpotential earnings? (Alignment of What We Do, What We Say, and What We Believe; Not choosing the more profitable option over the company’s belief in sustainability)• What were the end results of Method’s detergent in relation to the industry’s alternatives and how would you market this product against those alternatives?