Because persuasive speeches can sometimes be delivered in a way that coerces (forces or manipulates) the audience to act in a certain way, speakers should be aware of how persuasion differs from coercion and manipulation. Perhaps you have heard people say “Orwellian” to refer to this type of coercive, manipulative speech. Watch this video learn more about how language, power, and manipulation are intertwined:https://youtu.be/oe64p-QzhNEThe speaker reminds us that “words have the power to shape thought.” It is important that we use our words responsibly—not simply to exert power or pressure others into doing what we want. You want to persuade by giving your audience options to choose from, versus telling them what they should do.To complete the Discussion activity, do the following:Go online and find a speech you believe fits the definition of coercion found in the section on “Persuasion or Coercion?” in Ch. 14 and identify the elements of the speech that make it coercive.Post your comments along with the link to the video. Also briefly answer how you plan to be influential without being coercive in your own upcoming persuasive speech assignment.In your response to at least two classmates, state whether you believe the example was in fact coercive. If so, suggest at least one way the speaker in the video example could have managed the content and/or delivery differently to avoid coercion.
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