Your White Paper will be a formal report on a subject you pursued in your initial research and wrote your proposal about. What is a White Paper? We’ll be looking at information from the Purdue Owl, but the simplest way to think of a White Paper is as an informational or marketing tools that corporations or businesses use to persuade potential customers about a solution that would benefit the customer and/or in some way serve the customers’ needs. It helps if you think of this report in practical terms. The best topics will be about a company or product, and how it can benefit a specific audience. It will probably be best if you write about an organization that you are familiar with through work or study. What does this organization do? Who is it reaching out to? For one specific audience, what benefits does the company as a whole—or one product or service the company offers—potentially create for the audience?