1. Explain how to use marketing and sales principles and strategies to target global and local markets. Analyse opportunities in relation to segmentation, branding and communications, and identify ways to market considering sales strategy, distribution implementation and measurement. 2. Apply theories and concepts of internal or external consumer/user behaviour.

- Discuss Over under and through by Tana Hoban.
- Managing Xerox’s Multinational Development Center.
- Write a Spireslack field report.
- Discuss “Gates of Paradise” by Lorenzo Ghiberti.
- Describe Mechanical vibrations with viscous damping.
- Discuss Barbara Tyson Mosley.
- Discuss The problems in the global industrialised food system.
- Describe The Roman Colosseum.
- What did Orientalism do to the act of translation?
- Read and critique Hitchcock’s (2015b) paper.