Explain how an organisation making planning decisions takes into account the external environment using PESTEL factors for general macro environment and Porters 5 Forces model for the competitive microenvironment. Apply your answer to an organisation of your choice and discuss the most important factors for it and why. In your answer: • Provide a summary about the chosen business that clearly identifies the sector in which it operates (manufacturer, retailer or service), its size, its main operations and its mission and/or vision. • Undertake a macro-environmental analysis using the PESTLE model and explain its value for planning purposes. • Undertake a micro-environmental analysis using Porter’s 5 forces model and explains its value for planning purposes. • Identify a minimum three key drivers for organisational change identified by your analysis. • Describe in what way the identified drivers fit with the mission and/or vision of the organisation. • Explain how these drivers should influence the organisation’s strategy.
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