Does a visual effectively convey amajor claim for an intended audience?

Does the visual include effective design elements relevant to the genre, such as images and text?

Does the visual employ strategies to effectively appeal to emotion?

Does the visual employ strategies to effectively appeal to logic?

Does the visual demonstrate ethos?

Does the visual demonstrate spatial awareness (i.e. is the visual organized in a manner to best convey the argument)?

On the Written Analysis

Does the analysis include an effective introduction with a hook, background/contextual info, and a thesis to set up the essay?

Does the analysis explain the major claim of the visual, the purpose, and the intended audience?

Does the analysis include a summary of the writer’s research (explanation of the sources that the writer consulted)?

Does the analysis effectively explain how the visual argument appeals to emotion?

Does the analysis effectively explain how the visual argument appeals to logic?

Does the analysis help the writer to build a credible ethos?

Does the analysis include an effective conclusion that poses a call to action?

Is the analysis effectively organized to demonstrate continuity and flow?

Does the analysis demonstrate an understanding of MLA style (in-text citations and a Works Cited page)?