Chosen company: NIO (automobile company)

Introduction Explain why you chose the company you will analyse in this assignment, and show that it meets the criteria specified in section 4.2 of this handbook. 


Portfolio analysis
Study the company’s product portfolio. Discuss whether it focuses on exploration or exploitation, and whether it mainly makes or buys the new products it develops and the technologies these products are based on. Based on this analysis, draw a clear conclusion about the company’s innovation strategy.