A PDF of a dashboard is included in the files. Please use 5 of the indicators in the analysis section and use them to provide insights. Include the dashboard in appendix. The dashboard is generated by using the excel dataset.Follow the structure!Focus on evaluating the pay per click model!Additional excel file is included for data if needed.For this assessment, you should consider yourself working as a consulting marketing analyst invited to evaluate the digital marketingapproach of British Airways in 2019. You are invited to present insights to help the company improve the existing marketing strategy.Based on your analysis, you will need to report your evaluation of the Paid per click activity with the purpose to offer ideas forimprovement and optimization of this method.Required StructureIntroduction: Presentation of the micro-environment for British Airways, short analysis of the digital marketing strategy, aspects thatask for improvement or support the Pay per click (PPC) model of the digital communication strategy. You can synthesize any model ofanalysis as a visual and present it in the Appendix to the report.Analysis: Based on an analysis conducted on the dataset, reflect on the main key indicators that you select and present your insight.Design a dashboard for the selected indicators and include it in the Appendix.Recommendations: Based on the previous sections, propose 3 ideas for improvement, 1 for each of the following areas of activity:A. Costumer acquisition: how to attract more customers by improving the communication techniques to the targetedsegments.B. Optimization: how to increase contribution and profitability through the optimization of the current customerbase and how to develop the existing customer spend,C. Customer retention: how to keep more customers coming back more often (boosting the retention rate).
- Use the internet to investigate Russian and American cooperative involvement with the International Space Station. What have both countries contr
- Name and describe at least two non-traditional healing systems Discuss the interface between religion and mental health Religion, Healing and
- Watch and annotate the videos of one peer as assigned by your instructor on InTASC Standards 1, 2, and 3 of the Clinical Practice Rubric. * Use t
- Discuss some of the elements in women?s approach to power, negotiation, and risk-taking that may lead to them earning less than men in similar jo
- Explain how your organizational design and culture could be implemented at your workplace or organization. Explain how your design will improve
- You need to develop a specific activity that is for the vignette that you chose. You also have to list all the rules, all the consequences, and all the materia
- The student will provide a description of the administration, logistics, and planning for a sport ministry project of the student?s choice. The portfolio must
- For this assignment, you have just been hired as the new Head Coach (of your particular sport) at Amos University! First…Your Bad News You have inherited a t
- The CEO of your organization wants to improve employee morale. Recently, she went to a conference at which she heard people talking about ?open-book management
- Maya has just been hired as the chief executive officer (CEO) to turn around Phoenix Solutions, a once-thriving tech company now struggling with declining reve