Discuss Family Practice in Joliet Business Plan.

STEP 2: OPERATIONAL ASSESSMENT

Operations

Staffing 2 doctors x $ 200,000 + Benefits ( 2 %) = $ 408,000

1 nurse practitioner x $ 130,000 + Benefits ( 2 %) = $ 132,600

1.5 Registered nurses 50,000 + 2% = 77,520

1 Receptionist x $ 25,000 + Benefits (2 %) = $25,500

1 Phlebotomist X $ 35,000 + Benefits ( 2%) = $35,700

1 x-ray X 35,000 Benefits ( 2%)= 35,700

Total Salaries= 677,800

Rent 2649 square feet x $20 per square foot = 52,980 per year

9553 square feet x $20 = 191,060 per year

STEP 3: FINANCIAL ASSESSMENT

Market and Volume

Visits per year in United States= 202,512,247

190,454 people x Family Practice (.617) Utilization Rate = 117,510.118 Visits

190,454 people x X-ray utilization rate (.14) = 26,663.65 visits

190,454 people x wellness exam utilization rate (.219) = 41,709.42 Visits

190,454 people x Blood test utilization rate (.36) =68,563.44 Visits

U.S population= 328,200,000

202,512,247 / 328,200,000= .617

.617 x 190,454= 117,510.118

X-rays

X-rays in U.S= 152.8 million

U.S population= 328,200,000

47,036,000/ 328,200,000= .14

.14 x 190,454= 26,663.56 visits per year

Wellness exam

Visits in the U.S= 72,132,000

Population= 328,200,000

72,132,000/328,200,000 = .219

.219 x 190,454= 41,709.42

Projected Market Share = 15 %

Projected Family care Visits = Market Share (15%) x 117,510.118 Visits = 17,627 Visits

Projected X-rays= Market share (15%) x 26,663.56 Visits = 4,000 Visits

Projected blood tests =Market share (15%) x 68,563.44 Visits = 10,285 Visits

Revenue = 17,627 Projected Family Care Visits X $ 250 per case = $ 4,406,629.43 + 10,285 Projected blood tests X $ 100 per case =$1,028,451.60+ 4,000 X 400 = $1,599,813.60

Revenue= 4,406,629.43 + $1,028,451.60 + $1,599,813.60 = $7,034,894.63

Depreciation = $ X-Ray; $ Build Out and Miscellaneous

Capital X-Ray at $ ; Build-Out at $ ; Other $

STEP 5: MARKETING PLAN

Flyers, online ads, signage, radio, social media platforms promotions.

Newspaper $70

100,000 Flyers about $0.06 for each flyer = $6,000

Radio $362 30 seconds ad 3 times a week for a month = $4,344

Signage $2,900 per year

Social Media $15,860:

● Snapchat: $30/ week, 1-minute promos 3 times a week for a year(trial) = 1,560

● Instagram: $100/week, $20/day maximum daily budget for a year to invest in promotion efforts to reach the public with brand awareness to our services (trial) = 5.200

● Facebook: $100/week, $20/day maximum budget similar service to the marketing efforts done through Instagram= 5,200

● Linked-In: $75/week, $15 maximum daily budget on promotion resources out there to direct traffic to official Linked-in pages and attract more consumers = $3900