“Produce a report outlining ways to contribute to Supply Chain performance improvement within McDonalds”. (a) Briefly describe & introduce the organisation and illustrate via supply chain mapping/diagram the current process of, engagement across companies, suppliers and customers to bring the product(s) / service(s) to the consumer (including returns where applicable). (b) Analyse the internal and external organisational requirements and the types of supply chain management relationships that exist within the organisation’s industry. (c) Discuss and evaluate the challenges within the organisation’s supply network relevant to the industry norms i.e. in the context of today’s global environment. (d) Specifically appraise the changing nature of technological and data-driven supply chain communications and information requirements within the industry. (e) Critically assess the ‘effectiveness’ of the organisation’s current supply-chain strategy via the application of a Balanced Score Card. SECTION (B) – Future Recommendations Having set out, evaluated and critiqued all aspects of the report above (i.e. points a-f), propose key recommendations for each of the points above to drive and enhance viable supply chain performance improvement. Incorporate knowledge of relevant global integrative supply-chain and supply network theories to rationalise and support answer. At minimum, in this section -ment across companies, suppliers and customers – to bring the product(s) / service(s) more efficiently to the consumer (including returns where applicable). May include supply chain mapping to assist. (b) Propose internal and external organisational requirements and propose relationships / relationship management for more effective supply chain management in the organisation’s industry. (c) Propose recommendations to counteract the challenges within the organisations’ industry’s supply chain management i.e. in the context of today’s global environment. (d) Propose recommendations to address / facilitate the changing technological and data-driven supply chain communications and information requirements within the industry. (E) Propose a recommended ‘supply-chain strategy’ via the application of a supply-chain performance measurement framework (Balanced Scorecard ) I specified 12 sources for reference but feel free to add more if required.