Unit 9 Journal Please Develop a professional vision statement that will drive your pursuit of the career you desire. The Career I desire is CEO or COO Assistant Living company. Develop a career mission statement that will guide you to achieve your professional vision. Develop a professional statement. Identify a minimum of three keywords that exemplify your values. Explain why these values represent who you are as a professional. Start to develop a personal brand. Here is some information to help with personal branding: What do you stand for? Personal branding is a synopsis in the form of symbol, logo, etc. of what you stand for, what you value, and what skills or abilities you can provide to benefit an employer or others. Branding is created through a reiteration of a symbol, saying, logo, jingle, etc. that grabs the viewer’s or listener’s interest and is memorable. Corporate example: “GE — We bring good things to light.” This branding tells what they do and what they value by using the word “good.” By examining what you value, and how you can help or benefit others, you too can create a memorable personal brand.