Determine the number of segments to focus on: Major segment? Multiple segments? Niche? Define and describe each market segment using a segmentation strategy most relevant for the business (geographic, demographic, psychographic, usage rate, benefit, etc)Notes:(in survey, numbers are not in order so look at the first 9 questions from the top page for target market) Distribution strategy: what channels to use? Describe the strategy to use for each channel. Note that it does NOT require multiple channels, some businesses only require a single channel. How will you assist the channel(s)? What are the specific activities?
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