This article focuses on design management and provides you with your personal thoughts on building customer loyalty and marketing direction. Your paper should be based on the literature we use in the class, or on literature that you think is relevant and interesting to build customer loyalty. It can include: – Design Implementation (Zero Waste society, Design Policy) – Design guidelines can include (Use of logo, color, typeface, layout of physical space, visual merchandising) – Maintaining & Monitoring The Design – Design Communication – Auditing Design – User Centred Design – Design Thinking – Creative Reframing: What’s unchangeable about this problem? (Based on these insights, list any aspects of the problem that may be changeable after all.) – Creative Reframing: Reversing Assumptions – Using storytelling in design