Run a background analysis (industry, competitors, specific niches, products and services, recent history, and news). Describe the main characteristics of the market and how the firm you chose to compete in the industry. Then, using one or more financial analysis techniques seen during the class (e.g., financial ratios, common-size statements analysis, trend analysis, etc.) together with the company’s narrative reports, and/or any additional information from other sources you deem to be appropriate for the purpose of your analysis, provide an accurate financial statement analysis and critically evaluating the financial performance of your target firm.