Prior to working on this discussion, watch the assigned Forbes video The Evolution of Uber. According to the video, Uber’s transportation services offered in the United States and abroad have changed the traditional perspective of logistics. In your post, describe the logistics activities and related services that Uber provides worldwide. Additionally, identify one of the three competitive strategies coined by Michel Porter and pursued by Uber (see Week 2 lecture notes and the assigned article, “Changing Patterns of International Competition,” 1986). Analyze the competitive strategy you chose by explaining why it is the right strategy for Uber. Comment specifically on how the strategy strengthens Uber’s competitive advantage in the global marketplace.
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