Researching Tourism and Hospitality Management (OTHM/06/06-L6DTHM) Qualification Number: 601/5662/4 Credit Value: 20 Unit Reference Number : D/507/7381 Unit Aims : This unit aims to support learners to develop skills in designing and carrying out research projects to inform the management of tourism and hospitality organisations. Learners will evaluate approaches to the collection and analysis of data relating to management problems and they will make judgements about future action based on this data. Learning Outcomes Assessment Criteria 1. Identify management problems to research in the tourism and hospitality industry. Evaluate opportunities for research in tourism and hospitality organisations Assess appropriate methodological approaches to researching management problems in the tourism and hospitality industry. 2. Design data collection processes for collecting useful data for the research of management problems in the tourism and hospitality industry. Describe philosophical approaches to research in a management context Design an appropriate research strategy for collecting data on a tourism or hospitality management research problem Collect data relating to a tourism or hospitality management research problem3. Interpret data collected for research purposes. Analyse data collected for research using an appropriate methodology Present qualitative or quantitative data for an academic audience. Draw conclusions from data collected for research purposes 4. Present complex data in ways that are useful for tourism and hospitality management. Communicate the findings of research in ways that are appropriate for an academic audience Communicate the findings of research in ways that are appropriate for a business audience