You are looking to open a new business of your choice in Coventry City Centre. You will need to justify why you have chosen this business idea based on some secondary research.

Your business idea will include:

Company information
Logo and strapline
Key target market (which must also be justified)
How the business will be positioned
Demonstrate understanding and application of the marketing mix (7Ps)

This assignment is designed to assess learning outcomes:

1. Understand the role of marketing within the context of an organisation and the different business orientations that a business can adopt.
2. Demonstrate knowledge of the foundations of marketing and have an understanding of the fundamental marketing philosophy.