If you do not, include a coversheet make sure your name is prominently displayed on the submission.For the Harvard Business School Publishing cases, assume the role of marketing consultant brought in to advise the owner/manager/CEO of the firm.To write your analysis, please follow the steps below:1.Skim the case quickly to get an overview of the situation it presents.2.Read the case thoroughly to digest the facts and circumstances.3.Carefully review all the information presented in the exhibits and take notes if necessary.4.Decide what are the key issue(s) that Start A Fire is facing.5.Conduct a situation analysis, secondary market research, buying behavior analysis, marketing strategies, and value offering analysis.6.Provide your recommendations for the key issue(s) that you identified.7.Support your diagnosis and opinions with reasons and evidence.8.Provide an appropriate action planThe sections of your report should be the following:1.Executive summary (this comes first, but is written last)2.Key issue(s)3.Recommendations and Rationale4.Action Plan5.
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