This needs to be a business report . The brief is:. Submit a 2000-word written report drawing upon the group’s work with an emphasis on consumer behaviour (or buyers’ behaviour if your chosen case uses B2B business markets) and/or marketing communication / public relations or digital marketing recommendations. The combination and focus is of your own choice.. As mentioned above, you can use the group work’s focus and collective work as a base but should you wish otherwise, select freely a focus company case and a focus product range of your own individual choice..