Read Chapter 15 and 16

Answer each question individually, making reference to the textbook chapters.

1.  Some argue that frequent exposure to rap and hip hop music promotes negative social behavior. Others defend the music, arguing that the music depicts reality. Select a position and defend it. 

2.  Explain how either music or aromas can facilitate persuasion in relation to Petty & Cacioppo’s Elaboration Likelihood Model (ELM). 

3.  Identify three distinct ways in which advertisers use music to persuade. 

4.  From the standpoint of persuasion, which of the ethical perspectives in Box 16.1 (p. 416) do you consider the most ethically defensible, and why? 

5.  Are researchers who study persuasion responsible for the uses to which their findings and results are put? Is it the researcher’s fault if a persuasive strategy he/she has studied is used by an unscrupulous persuader?