Please finalize your Tik Tok PowerPoint to present with no less than 5 slides.
Information to include but not limited to:
-Tik Tok user data
-How we can utilize to reach younger voters -Best days to post
-Time to post
i have already started a little bit on there
-How to increase viewers
-Different settings/options to use on Tik Tok
-Tik Tok sample on politics
Using TikTok to Engage Younger Voters
Social Media Strategy Presentation for Peter
Prepared by: Savannah Gatling
Understanding the TikTok Audience
– Over 1.5 billion users globally
– 60% of TikTok users are between ages 16–24
– 138 million users in the U.S.
– Gen Z and Millennials are most active
– Average daily usage: 95 minutes per user
How TikTok Can Engage Younger Voters
– Use trending sounds/challenges to spread civic messages
– Create relatable, authentic content (e.g., ‘Day in the Life’)
– Partner with influencers who promote social impact
– Share bite-sized info on registration, deadlines, and issues
Optimizing Posting Schedule
– Best days: Tuesday, Thursday, and Friday
– Best times: 12–1 PM and 5–7 PM (local time)
– Post consistently 3–5 times/week for growth
– Utilize analytics to adjust timing based on engagement
Increasing Reach & Engagement
– Use 3–5 hashtags (#VoteReady, #GenZVotes, etc.)
– Engage in comments + reply with video
– Hook in the first 3 seconds
– Cross-promote on IG/FB stories
– Leverage Duets, Stitches, and trending formats
TikTok Tools + Political Campaign Example
– TikTok features to use:
• Duet, Stitch, Filters, Green Screen, Auto-captions
• Link-in-bio for voter registration
• Creator Mode + Analytics
– Example: @PoliticsGirl / @NowThisPolitics content breakdown
