Objective: Using either the logo that you completed for Project 1 or Project 2, create an abbreviated Brand Book. Your Final Brand Book will explain your identity system and final brand applications. The Brand Book should match your overall design concept and indeed follow your own Style Guidelines Student Learning Outcomes: a professional presentation that explains an identity system including logo elements, typography, brand message, color palette, and different use cases. Provide an overview of how a logo should be displayed in a variety of contexts: white background, solid background, abbreviated wordmark or icon mark, and a full lock up with tag line. Explain and provide examples of do′s and don′ts for brand applications. Specifications: Powerpoint or Google Slides file with the following pages: Title Page Initial Sketches Shortlisted Drafted Logos Typography Color Pallette Full Lockup – Logo Elements with Area of Isolation Brand Message & Design Concept Social Media Digital Mockups of Brand Application on print and product packaging. Check out this amazing example ()of how to show sketches and drafts professionally. Final: Brand Application Objective: Students will apply their logos and create an identity system for use in print and online media. Logos are implemented across use-case scenarios to develop an identity system. These foundational applications include company letterhead, envelope, and business cards. We continue to work in iterative design: this stage will help you to continue to improve your logos. The purpose of this process is for you to see the logo in three different physical(real scale) formats analyze how successful your design is in multiple different circumstances improve it Build a variety of ″lockups″ for different applications (different scales, on a white background, on a solid background, as just an icon, and with tagline) Student Learning Outcomes: Implement logo across different scenarios/applications to continue to refine and iterate to continue to refine the logo. Apply feedback from instructor and peer reviews to continue to improve logo design. Develop a variety of ″lockups″ for different applications (will be used in Brand Book) Create a company letterhead, envelope, and business card identity system. Instructions: In response to feedback received from Project 2, apply changes and modifications. Download the file assets/templates: Stationary Set.pdfPreview the document Commercial Envelope.epsPreview the document Apply updated logo to create three files: Letterhead, Envelope, Business Cards Continue to refine and update the logo as you go. This is not a plug in play process. The purpose is for you to see the logo in different formats and analyze how successful it is. Requirements/Specifications: 1. Envelope /Mailer Letterhead Filename: Lastname_Envelope.eps Color Mode: CMYK All artwork outlined – no live text! Layers labelled Use guides and organize them into a separate layer and hide them from view Save As ˃ .EPS 2. Stationery Letterhead Filename: Lastname_Letterhead.pdf Color Mode: CMYK All artwork outlined – no live text! Layers labelled Use guides and organize them into a separate layer and hide them from view Save As ˃ Illustrator PDF 3. Business Card (Front & Back) Filename: Lastname_BusinessCard.pdf Color Mode: CMYK All artwork outlined
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