Within the Discussion Board area, write 400–600 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas. Part 1 (post this response in the main U2 DB thread “Unit 2 Discussion Board”) In the Unit 1 Discussion Board, you reviewed a strengths, weaknesses, opportunities, threats, and trends (SWOTT) analysis of a fast-food franchise that was done in 2013. There have been many more recent changes with the fast-food giant toward improved business results. Read this article (see link below) on these changes, and conduct a brief SWOTT analysis based on these new changes that includes the following: Strengths: The internal and external characteristics of a company that are stronger than its competitors Weaknesses: The internal and external characteristics of a company that are weaker than its competitors Opportunities: The issues internal and external to a company that can affect the company and its competitors in a favorable way Threats: The issues internal and external to a company that can affect the company and its competitors in an unfavorable way Trends: The internal and external patterns in the organization, market, or industry Part 2 (post this response in the appropriate topic within U2 DB (labeled “for” and “against”) Based on the first initial of your last name, complete the following: Provide an argument for the success of the strategies that a fast-food franchise has instituted. Provide an argument against the ability of a fast-food franchise to succeed with these strategies. In both considerations, provide research that For assistance with your assignment, please use your text, Web resources, and all course materials. Reference Peterson, H. (2015, May 2). McDonald′s is about to unveil a huge plan to save its business – Here are 8 things investors need to hear. Retrieved from the Business Insider Web site: http://www.businessinsider.com/mcdonalds-unveils-turnaround-strategy-2015-4 the following article was referenced from the second paragraph https://www.businessinsider.com/mcdonalds-unveils-turnaround-strategy-2015-4
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