Your company, (Andantes fashion Boutique) is a new startup women’s clothing boutique. Your chosen company will operate in a 100-mile radius from your home address in west palm beach florida. Your goal is to reach $1 million in sales by the end of the second year.1. What would be the company’s target market?* Be sure to include demographic, geographic, lifestyle, psychographic, purchasing patterns, and buying sensitivities in the target market description.2. Assess your chosen company’s market competition.*When assessing the competition, specify the exact company and particular product or service you are competing against.*Be sure to detail your plan to differentiate yourself from the competition.3. Outline the company’s value proposition and create a marketing slogan/tagline for the products.The value proposition tells your customers why they want to do business with you. You need to know what message you want to convey in your marketing slogan before selecting the marketing vehicles in the next step.5. Specify the marketing vehicles you will use to build your chosen company’s brand and justify the key reasons they will be effective.Marketing vehicles are ways to promote your product. Examples include social media, sponsored events, trade shows, and sampling. You will use a combination of these tactics.
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