This assignment is specifically for the McDonald’s Corporation. The Integrated Marketing Communications (IMC) Plan for McDonald’s will assess all aspects of advertising, sales promotion, public relations, events/experiences, direct marketing, engagement and word of mouth marketing, direct sales, and weigh all of these components’ importance and the potential impact they will have on a customer relationship management processes and revenue projections. Also use this plan to develop the key performance indicators (KPI) to evaluate success. A rough estimated budget will be created to aid in the understanding of how the budget and revenue are integrated into KPI such as Return on Investment. Also develop and identify: Push and Pull Strategies, Messaging, Communication Channels, Costs, Key Performance Indicators to assess success, and projected revenue and rationale for that projection.
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