Answer the following four (4) out of the six (6) questions in essay format. Each question is worth twenty-five (25) points. Give examples when appropriate. Define Consumer Behavior. Describe the Consumption Process. Explain the Consumer Perception Process in detail. How does JND (Just Noticeable Difference) and Weber’s Law effect consumer perception? Describe the Components of Consumer Information Processing. Explain the six (6) Major Traits Examined in Consumer Research. How do researchers use the Five-Factor Model? Describe the Elaboration Likelihood Model in detail. Describe the five (5) Types of Social Power. How does Word-of Mouth (WOM), Buzz Marketing, Stealth Marketing, Opinion Leaders, and the Diffusion Process.
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