The aim of this project is to synthesize and apply the course concepts andmaterials. The main focus is on consumption meanings. I expect yourproject report to be well-written and well-structured. See the last page forimportant information.Content and Structure:First Part: Intended or Attempted Positioning• Start your project by choosing a specific product or service category. Within thiscategory, choose one brand.• Give some brief information about this category and the brand including market sizeand market structure (number of firms, share of market, sales volume, etc.) anddescribe market segments and market trends (in general terms).• Identify the 4Cs:- Consumer Benefit: number of brands in the product/service category, types ofproducts/services, sub-product categories, logos, packages, etc.- Cost to the Consumer: Price range, price by brand, etc.-
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