Articulate a comparison between two advertisements for the same or a similar product. Then, you will provide feedback to at least two peers’ posts. I For example, you could look at ads for shoes; beverages; cologne/perfume; tourist resorts, charities, or anything else that might interest you. Use sources that can be shared digitally (that is, image/text ads), but no TV/video commercials. You might search for something online that you find in a print magazine, scan that, or do an image search for advertisements online. Just make certain that the resolution is good enough for you to see the details and for your peers to appreciate the details too. Look at the advertisements closely and describe them in detail in your notes. Refer to Chapter 2 “Critical Thinking Through Viewing” and the following sections about image viewing and analysis (pp. 10-15). Identify the similarities and differences between them. Consider: Appearance and visual rhetoric (use of words, images, and their combination). Audience (their values, demographics, or any other aspect that you can infer from the advertisements). Show how these ads attempt to appeal to their viewers and evaluate the effectiveness of these images in trying to sell the product or service. How does each advertisement attempt to persuade its readers/viewers to buy the product? For example, does the ad make the product seem efficient and economical, or does it simply make the product look sexy or cool? How does the ad achieve the intended result? Develop a thesis based on the observations that you make and in which you compare what you believe are the main selling points for these products. Identify a few reasons why you believe your thesis is right and support your reasons with details/evidence from these ads. For example, if you were comparing sports shoes for male and female athletes, you might draft a thesis about how “the advertisement aimed at men focuses on how skilled and determined the male athlete is, whereas the advertisement for sports shoes aimed at women emphasizes the woman’s need for comfort”. If you were comparing advertisements for cars, you might claim that “economy cars use their low price tag as a selling point, whereas luxury cars focus solely on their elegance and exclusivity”.