What is Song’s strategy? What is Song’s generic competitive strategy (what type of competitive advantage and scope is it seeking)? What mix of value chain activities is Song implementing to achieve the competitive advantage it seeks? Does Song have an effective strategy? Justify your answer by applying the three tests for effectiveness: Does the strategy meet the test for external consistency? Why or why not? Does the strategy meet the test for internal consistency? Why or why not? Does the strategy meet the test for dynamic consistency? Why or why not?