Analyze the following aspects of their digital presence:
– brand’s website, focusing on the following aspects:
layout and overall aesthetics (imagery, fonts etc.)
product presentation
digital features / technologies (chatbots, online customization, AR/VR features or services etc.)
omnichannel features
overall user experience
+
mobile version of the website
– mobile apps (if present)
– newsletter (if present, subscribe and analyze type of content that you receive)
– social media channels where the brand is present focusing on the following aspects:
type of content
style / aesthetics
tone of voice
hashtags / special features
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