Task You are required to submit a report and integrated marketing communications’ plan to demonstrate you have met the learning objectives. Part One: IMC has played an increasingly important role in brand engagement and customer profitability in the midst of technological advancement. Evaluate and justify how IMC concepts have developed in the previous decades and analyze the synchronization role of IMC in omnichannel marketing. This part is expected to be a critical evaluation of approximately 900 words. Support from academic literature on IMC and other relevant concepts, practical examples and other relevant information from different companies or industries are needed. (30% weighting) For Part Two and Part Three, you have to choose an organization in catering, finance or health and beauty industry and review their IMC strategy. Make sure that your chosen company was active in the previous six months and make suggestions for the coming six months. Part Two: Based on the activities of your chosen organization, try to gauge the IMC objectives and business strategies. Evaluate the performance of at least four out of the six marketing communications tools (sales promotion, advertising, direct marketing, PR/publicity, personal selling) of your chosen organization.