you are required to analyse some of the key components of strategy formulation process for your own organisation or an organisation with which you are familiar. In your report, you are expected to (THE NORTH WEST COMPANY- https://www.northwest.ca): Clearly describe your chosen organisation and industry. Critically evaluate the vision, mission and values statements of your chosen organisation, discuss their appropriateness and suggest improvements. (In case your selected organisation doesn’t have any of these vision, mission or values statements at present, you are required to develop those statements for the organisation and discuss their appropriateness against relevant principles.) Critically examine the existing strategic objectives of your chosen organisation and discuss their appropriateness while clearly stating how each of these strategic objectives will help the organisation in the accomplishment of their vision and mission discussed earlier and how these can be improved further. (In case your selected organisation doesn’t have any strategic objectives at present, develop at least three new strategic objectives for the organisation and discuss their appropriateness against relevant principles.) While addressing each of the above requirements, it is important that you provide sufficient justification and explanation throughout your analysis and establish a clear linkage with the relevant concepts/principles discussed in your learning materials/textbook. Report Requirements Your report will be marked according to the marking criteria In terms of structure, presentation, and style you are normally required to use: standard report format author-date style referencing (which includes in-text citations plus a reference list). You are required to use a minimum of five (5) references for this assessment. All references must be from credible sources such as books, industry-related journals, magazines, company documents and recent academic articles Grading criteria Your report will be marked according to the criteria outlined below: Criterion 1: Description of organisation and industry – (a) Provided a brief overview of the organisation e.g. its origin/start, size, market share, ownership, growth stage etc. (b) Included information about the key competitors and industry (as a whole) to help the reader in developing a good understanding of the context in which the organisation operates – 10% Criterion 2: Understanding of the relevant theories and concepts – (a) Identified and demonstrated an understanding of all the key principles relevant to each of the specific requirements of your Assignment (b) Demonstrated the use of appropriate jargon (c) Identified and discussed appropriate literature – 30% Criterion 3: Relevance of the examples/ linkage between theory and practice – (a) Applied relevant principles/concepts /models to the specific context taken as an example (b) Established clear linkage between Theory and Practice – 35% Criterion 4: Recommendations/ justification – (a) Provided a clear set of recommendations. (b) Results extracted from analysis have been used to arrive at the proposed recommendations (c) Used quality arguments, facts and evidence to support the recommended choice(s) – 15% Criterion 5: Citation and referencing – (a) Min. no. of references (5) (b) Quality of references: credible sources (e.g. books, journals, reviews, reports, etc.) (c) Citations and referencing format: author-date referencing convention – 5% Criterion 6: Structure and presentation – Different sections of the report are linked well with each other. (c) Follows a logical structure, ensures consistency and maintains the flow of the reading. Communication style and language Writing style, grammar, punctuation and spelling, etc. – 5% See